ACCO Ltd. has a previously existing website, but with management change, was looking for a new brand identity that represents their new vision. They have a portfolio of clients all over the world, and wanted a website that could appeal quickly and directly to prospective clientele across international markets. They thus imagined a website that would function as a live business card of sorts, giving clients a sneak preview and open up further conversations.
To understand where current information gaps exist and areas to improve functionality, I performed an audit on the existing website, as well as drew client feedback for issues they’ve ran into.
key takeaways:
* client wanted refresh in brand identity and move towards a modern, innovative image
* existing site has information repeating in different pages, blurring the importance for some sections/pages
For ACCO, they’d want to engage with new and potential clients to:
For the company’s potential, as well as new, clients, they want to engage with ACCO by:
In researching other apparel wholesaler companies, the market does not offer a diverse array of various websites.
Overall, there was little UX in the market, with an excess of information, and was outdated.
To enhance the ease in navigating the new redesign, I worked with the business partner to create a list of items to expect as they look for new suppliers.
ACCO’s new modern image would also be leveraged to set them apart and catch the potential clients’ eye.
+ Noticeable call-to-action to contact company at most touchpoints
+ Extensive catalog, or portfolio, showcasing different fabrics in production
+ General process steps for manufacturing outlined in visual structure
In considering the features beneficial for the redesign, I created a list of features from both the existing site as well as potential elements ideated from the competitive analysis and research along the way.
Wireframes considering different styles for approach in landing page
To align with ACCO's interests, I created various proposed designs for the landing page hero section using wireframes above, to gain an understanding of what direction they preferred, as well as give a sense of how the layout could look.
Compiling all prioritized features together, I created wireframes to structure around the main goals:efficient use of whitespaceinfo shown clearly in quick glanceeasy access to contact