Hyphi started as a way for farmers to bring their fresh produce closer to their customers. With a lower level of digital literacy, farmers rely on physical spaces to attract consumers.
This meant there was a gap in the market for a modern, quick and easy way to reach new audiences.
To create a product that bridged farmers and consumers, we sought to ask:
How do we make a digital platform easy and accessible, for both audiences to connect seamlessly?
Hyphi's 2 main user groups meant they have different needs for the platform. Therefore, the interfaces were designed with two types of information hierarchies, two different action flows.
Discover Map
A discover map allows customers to see what local produce they have, in their area, and using their delivery options. Making farm-to-table just that much faster.
Checkout shows an item list, separated by vendor. Get to know the specialties each vendor offers.
Checkout
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Welcome to Hyphi!