In a rapidly digitizing world, connections are growing increasingly difficult to naturally foster in physical spaces.
As more of our daily lives become involved in a pixelated space, more of our attention becomes dispersed, leading to a rise in social isolation with less interpersonal interaction.
Timeline June - September 2022
Designer Solo
I sought to design a digital interface that encourages users to not only disconnect online, but instead connect offline and explore a healthier relationship with social media, while immersing in the benefits a walkable city offers.
While the ideology of urbanism itself is not a modern invention, the benefits that the New Urbanism movement boosts are prominent in the blueprint of many cities’ ideas for the future, namely the 15-minute city.
I conducted 4 interviews, with an age range between 20-30, to better understand their perceptions of large cities and how they interact with physical spaces, given their strong digital literacy.
To get a sense of how existing apps help people discover recommendations within a city, I compiled a variety of platforms from each of the 3 main aspects from the insights gathered.
Given the large diversity in culture and activities offered in a single city, I created 3 sub-personas to match the variety of aspects with the insights above. I narrowed down the market to a subset of those familiar, but not local to a city.
To visualize the prototype better, I wanted to dive deeper to how the user would approach it. For lo-fi prototyping, I utilized storyboarding as one concept to imagine what interacting with the app would be like, as well as sketching different approaches for the screens.
After I gathered my insights for all aspects including direction, design, and demographics, I consolidated my findings into the form of a hi-fi prototype.
designed for iPhone 13 Max.
With tellie, navigation guidance is interactive, focusing on the pedestrian's POV every step of the way, using landmarks and 3D to map the route.
Users can also has the option to view the page for each station for an intro about its amenities and neighborhood.
tellie offers personalized searches that pinpoints different spots, ranging in activities from food to fun, around the neighborhood of choice to highlight to the user.